OSSO 3D CONCEPT
OSSO 3D Product Animation and Renders
We developed a new logo and 3D Printed footwear concept for Osso, a brand that specializes in custom tailored performance gear for professional athletes. Osso is the Italian word for bone and the brand represents fine Italian tailoring merged with the latest technology to produce performance footwear that feels like it’s a part of your own body. Using modern micro-fibres and a 3D printed flexible mesh base, OSSO footwear provides unrivalled comfort and support for athletes, serving as an extension of their own skeletal structure.
Year
2020
Client
OSSO Apparel
Deliverables
3D Modelling
3D Animation
Realistic 3D Renders
Brand Identity
The challenge
Conceptualise a brand identiy and product design for a new line of high-end, custom 3D-Printed footwear for professional athletes.
Our solution
For OSSO, we began by looking at the brand's unique selling point and what value could be created for consumers through their new 3D-Printed technology. We determined that professional athletes are looking for a product that is tailored to them and supports their health and performance. Through research and ideation, we developed the concept for OSSO, a line of footwear that serves as an extension of the wearer's own skeleton, rather than an external tool. We created a 3D model of a concept sneaker based on the idea of an ergonomic skeletal support system, rendered illustrations and produced a short 3D animation to showcase potential in-store displays and promotional material.
